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There are undoubtedly huge opportunities in the home insurance industry. But if you think these are cakewalk lottery windfalls; you’d be sorely disappointed if you ever try to get into the business. The industry’s workforce is fast being replaced by automaton web systems that deal with customers directly. For such functions that used to be the sovereign domain of live agents and brokers, the web’s not taken over. And customers are completely fine with this.

Customers are already used to meeting new people online, already used to banking online, already used to filing their taxes online; why not buying house insurance over the web as well? It’s this confidence that insurers are exploiting to the farthest possible extent imaginable. Hundreds of thousands to millions of users a day are transacting online in the United States alone, about their insurance products and policies. Over the web customers are filing their own claims and coming current with their billing balances.